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PRINT DESIGN

frutiger specimen book

print

THE ASK

How do we celebrate an icon of typography and their lasting effects on graphic design through the ages?

THE HOW

Stripping down font forms to their anatomical elements helps capture the beauty and intention of Frutiger's works. The fonts Frutiger and Egyptienne are diagrammatically dissected and compared, revealing a world of precision and geometry that still informs modern day design.

GUIDING DESCRIPTORS

Swiss-style, Modern, Clean

EXPLORATION

a focus on anatomy

The quirks of each font are revealed in graphic comparisons, utilizing methods suggested by Frutiger himself and highlighting the care that went into each letter in terms of usability and style.

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CONCLUSION

observance of a type master

Designed to mimic aspects of the Swiss-style, this specimen book evokes a true appreciation for details and analysis, and how we as a community can continue to put the same level of care into modern works, in order to preserve the legacy of good design.

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