BRAND & IDENTITY DEVELOPMENT
district futbol academy
How do we highlight agile learning techniques and true competitive spirit by disrupting the recreational soccer world?
In a market clouded by gimicks and lack of visual diversity, DFA was created to focus on genuine experiences — keeping thoughftul instruction and design at the forefront. After much research into the local industry, it became obvious that the community, more specifically the players, needed a brand to rally around, as they do with their favorite professional teams. The bilingual creed "Together, We Learn / Juntos, Aprendemos" seeks to embody this sentiment, and leads the way for the rest of the brand direction.
Refined, Assertive, Professional, Geometric, Intense, Precise, Reputable, Fun, High-Energy
speaking through anatomy
Bold shapes built with a mix of curves and sharp angles simultaneously represent the precision of the training but flexibility of the program. Texture, geometric patterns, and undulating lines express the flow and dynamism of the team, while calling attention to the individual elements that allow these motifs to collaborate—varying cultures and ages, all moving together as one. A simplified but dignified palette helps distinguish the team from the usual rainbow of adolescent sport colors and appeals to parents and fans of all ages.
community led by pride and teamwork
DFA provides strong symbolism for its supporters to unify around. The Eagle and the Sun is a legend across cultures of mutuality and co-dependence, striking close to home for young players learning what it means to be part of a team.