Your Partner-in-Crime,
but mostly -Design.
CLIENT
Baked by DC
PROJECT
Brand Refresh
APPROACH
Modern Deco meets rustic simplicity
DESIGN NEEDS
logo, illustration, print/layout, packaging, digital
OVERVIEW
Baked by DC began as a humble one-woman show ran by Daniela Cordero and has grown in influence and creativity over the years. She prides herself on a "simple and dainty" approach to modern baking, with well-blended flavors and understated presentation being her focus.
MOODBOARD
Rich tones, zoom photography, details, vintage packaging, geometric shapes, bold typography, layering, elegance, simplicity
EXPLORATION
We worked together to maintain her handmade image while adding some geometric elements for added texture and dimension. Her standing mixer was always the center of her work so we pursued a variety of directions, landing on a mono-line mixer with deco stylings to match the wordmark.
