BXDC_Box1.png
star.png

BRAND IDENTITY & DEVELOPMENT

baked by dc

identity
print
digital
illustration
packaging

THE ASK

How do we handcraft a nostalgic reaction to a modern baking brand?

THE HOW
By highlighting the authenticity of genuine flavors and heartful baking, and paying homage to motifs of the past, Baked by DC appeals to the emotional connections consumers have with the foods they eat, creating long-lasting and sweet memories that feel older than they truly are.

GUIDING DESCRIPTORS

Rich, Detailed, Nostalgic, Elegant

EXPLORATION

acting as a promise

The standing mixer had always been at the center of BXDC and needed to be immortalized in a way that played upon the deco stylings throughout the rest of the brand, while also calling upon memories of your grandmother's kitchen.

BXDC_Social.png

EXPLORATION

hand-mixing texture and geometry

"Simple and dainty" meets "bold and graphic" through the inclusion of lines, reminiscent of old sweet shops, pinstriped uniforms, and vintage signage.

CONCLUSION

authenticity through face value

BXDC prioritizes making flavors and customers by hand, with well-frosted intention and integrity.

BXDC_OrderForm.png
BXDC_BusinessCards.png
BXDC_Box5.png
BXDC_TissuePaper.png
BXDC_Box3.png
star.png