BRAND IDENTITY & DEVELOPMENT
baked by dc
identity
print
digital
illustration
packaging
THE ASK
How do we handcraft a nostalgic reaction to a modern baking brand?
THE HOW
By highlighting the authenticity of genuine flavors and heartful baking, and paying homage to motifs of the past, Baked by DC appeals to the emotional connections consumers have with the foods they eat, creating long-lasting and sweet memories that feel older than they truly are.
GUIDING DESCRIPTORS
Rich, Detailed, Nostalgic, Elegant
EXPLORATION
acting as a promise
The standing mixer had always been at the center of BXDC and needed to be immortalized in a way that played upon the deco stylings throughout the rest of the brand, while also calling upon memories of your grandmother's kitchen.
EXPLORATION
hand-mixing texture and geometry
"Simple and dainty" meets "bold and graphic" through the inclusion of lines, reminiscent of old sweet shops, pinstriped uniforms, and vintage signage.
CONCLUSION
authenticity through face value
BXDC prioritizes making flavors and customers by hand, with well-frosted intention and integrity.
